Ely Leal

About

Ely Leal is a highly-skilled multi-disciplinary Creative Director with proven expertise in brand development and motion design. Excellent leadership, and creative talent leveraged to deliver captivating marketing campaigns, driving brand growth through compelling storytelling. He’s adept at taking projects from the initial concept through production.

His successes include a broad range of revenue-generating projects in the areas of Motion Graphics & Animation, Graphic Design, Web and Brand Development, Events, Audio and Video Production for a broad range of local and international broadcast, advertising and publishing clients.

I'M THE GUY!

Since I was a child, I have found comfort in entertainment, where I could let my imagination run wild. Through outlets such as film, television, and theme parks, I devoured stories. I studied the art of story by first being a fan and then creating my own.

For the last fifteen plus years, I have been directing and implementing a broad range of revenue-generating design projects from conception through launch. I’m accustomed to working with world-class companies of varying scope both nationally and abroad. Helping create cutting-edge motion graphics, marquee events, brand development and award-winning marketing campaigns has undoubtedly given me a well-rounded understanding of all aspects of story, production, budget, strategy, marketing, and a strong team leadership. For this reason, I feel confident that I can provide the insight, skills, and experience needed to fulfill any creative role successfully.

I have piloted a journey leading me to work for some of the top companies in the industry where I have contributed as a creative thinker, leader, mentor and collaborator in developing all creative aspects of branding, marketing campaigns, special events, social and digital content. I productively guided teams of art directors, creative designers, producers, marketing and sales specialists, both internal and external while maintaining a creative vision and direction. I have collaborated closely with partners including NBC Universal, The Walt Disney Company, SeaWorld, Busch Gardens, Legoland, Volkswagen, Univision, Motorola and CentralSquare to create immersive branded and original experiences for millions of customers.

I am always looking for new ways to develop and expand my vocabulary of immersive storytelling through keeping up with emerging technology, social media trends, and benchmarking entertainment around the world. I am passionate about leading teams and building relationships, and I genuinely believe that it takes a group of many talented individuals to bring to life any creative vision.
Please refer to my website for an in-depth look at my experience and creative vision. If you would like to know more about my career or request additional materials, please don’t hesitate to ask.

Thank you for your time and consideration.

Resume

Excellent leadership, business acumen, and creative talent leveraged to deliver captivating marketing campaigns, driving brand growth through compelling storytelling.

+15 Years of success directing and implementing a broad range of revenue-generating design projects from conception through launch. Accustomed to working with world class clients of varying scope both nationally and abroad. Partner with art directors, creative designers, producers, marketing and sales departments to ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards. Bilingual (English and Spanish) with extensive expertise with international markets.

SKILLS

AWARDS
NBC Universal Going the Extra Mile (GEM) Award – Outstanding achievement on development of the ‘LIVE FROM’ graphics package during The U.S. Open Week, 2018.

NBC Universal Going the Extra Mile (GEM) Award – Outstanding achievement on development of the 2016 NCAA Women’s and Men’s Championships, 2016.

NBC Universal Going the Extra Mile (GEM) Award – Outstanding achievement on development and support of the The Masters, 2015.

Experience

CentralSquare Technologies – Remote / Lake Mary, FL
CREATIVE DIRECTOR, 2021 to Present.
– Successfully orchestrated CentralSquare’s rebranding, including the new website launch and leading the creative development of a brand-new signature event that garnered industry recognition, resulting in 30% growth year-over-year.
– Developed and implemented comprehensive creative strategies across diverse channels, including digital, print, broadcast, and experiential, generating a 60% increase in brand recognition and a 25% boost in sales within the first year.
– Built and mentored a high-performing creative and marketing team and external contractors, fostering a culture of collaboration, innovation, and excellence.
– Constantly collaborated with the Board of Directors, VPs, and Investors, leveraging consumer insights, market trends, and emerging technologies to create compelling experiences that resonate with target audiences, guaranteeing all revenue goals were met every year in time and under budget.
– Joined forces with multiple departments across the company, multi-tasking and developing new solutions, product collateral, events, advertising, web design, social media and producing cutting-edge videos, securing partnerships with major customers, resulting in the highest revenue growth year in the history of the company.
– Developed and implemented a social media strategy for the company, resulting in a 230% increase in engagement and a significant growth of the online community.

NBC UNIVERSAL – Orlando, FL
SENIOR MOTION GRAPHICS DESIGNER, 2014 to 2021.
– Delivered award-winning creative content for live productions remotely and on location during selected telecasts; created content for Major Tournaments, the Summer Olympics, and new Universal Orlando attractions launches, which significantly contributed to consistent annual ratings growth and worldwide recognition.
– Created graphic packages, opens, and cutting-edge digital media combining 2D and 3D motion graphics with video editing and post-production support.
– Led a team of creative designers while working together with show producers and directors, to ensure the marketing goals were met on time and under budget; regularly collaborating with co-brands including NBC, NBC Sports, Peacock and Universal Orlando theme parks.

2 PIXELS MEDIA – Orlando, FL
CREATIVE DIRECTOR, 2012 to 2021.
– Grew company from scratch to five figure business within first two years of operation.
– Lead a high performing creative team in the completion of graphic design projects, and maintain full oversight of the creative and production processes from project initiation to client delivery.
– Directly communicate with clients to determine full scope of project and provide detailed cost and time estimates.
– Clients include: Universal Orlando, The Walt Disney Company, SeaWorld, Busch Gardens, LEGOLAND Florida, Volkswagen, Univision, HSBC and various hotel chains and travel agencies.

BROADCAST DEPOT – Miami, FL
GRAPHIC DESIGNER / WEBMASTER, 2011 to 2012.
– Created and maintained organization’s main website, which boosted sales by over 300% and significantly reduced the need for customer phone inquiries; updated site regularly to reflect new products, pricing, and promotions.
– Produced a wide variety of print, digital, and video advertising.

SO CONCEPT MEDIA – 2007 to 2011
ART DIRECTOR / MOTION GRAPHICS DESIGNER
– Directly managed, coached, developed, and trained a team comprised Graphic Designers.
– Designed high impact television advertisements, corporate spots, and other commercial videos that garnered numerous national and international entertainment awards.